A virtual brand operates exclusively for delivery. Customers place orders online through platforms like Deliveroo, Uber Eats, Just Eat, or direct ordering channels. There is no walk-in or dine-in trade.
We create exceptional virtual brands designed to generate strong sales. We partner with you to sell these brands exclusively in your area through delivery platforms. Your team prepares the food in your kitchen, and we handle the delivery logistics.
This can function as a standalone business or complement your current operations. You can prepare Velvet Fork brands alongside your own offerings.
You’ll need a commercial kitchen equipped with commercial-grade extraction and gas or 3-phase electricity.
Our brands are compatible with takeaways, dark kitchens, and restaurants but cannot be prepared from home. We also require a fully halal kitchen, a minimum FSA rating of 3, and strictly no alcohol on site.
The main cooking equipment includes a large griddle and freestanding fryers. We’ll guide you on optimizing your kitchen setup for maximum efficiency.
Contact us to find out if your area is available. If it’s already taken, we can add you to our waiting list.
We aim for franchise partners to achieve weekly sales between £8,000 and £20,000.
We’ll conduct a detailed analysis of your location to provide a realistic sales forecast. We only partner with you if we are confident about the sales potential in your area.
For weekly sales between £8,000 and £20,000, the profit range is approximately £1,808 to £4,520.
We aim for food and packaging costs to be approximately 25% of net sales.
Our model is designed to work with your existing staff as much as possible. We’ll assist you in forecasting and planning your staffing requirements.
Our support and training are industry-leading! We offer a comprehensive onboarding process to get you ready for launch. During the launch, we train you and your team over a two-week period.
Our sales per location are significantly higher than those of our competitors because:
We carefully select our partners.
We only enter locations with proven sales potential.
We invest in building high-performing brands.
We provide unmatched training and ongoing support.
We’ll discuss fees during our consultation. Our goal is to be cost-neutral at worst (compared to your current delivery business) or even cost-positive with savings on food and packaging expenses.